“Friends, Tweeters, Apple Zombies – lend me your eyes!”

… is what seems to be the war cry of every modern online marketer.

This is because integrated marketing campaigns are able to utilize email marketing, social media and mobile marketing together to work towards one unified goal – if Mark Antony was an emarketer, he would be proud!

If you’re struggling to get a social following for your product on Facebook, you could be that awkward guy asking strangers directly if they’ll be his best friend.

Don’t be that guy. Channel and synergize your tools and gain a following larger than Caesar himself – find out how right here, right now!  

Ways to Synergize Email with Mobile

  • Recycle Responsive Content

Through responsive email templates, you can save time and money by simply creating one email that can be read on desktop computers as well as mobile phones.

  • Simplified, Scannable Content

Your content should be able to be read within minutes, or better yet… not have to be read at all! Shortening your email content and making it scannable by including precise, clear call-to-actions will make it that much more readable (and successful!) on a mobile screen.

  • Quoting Shortcodes

In your mobile marketing campaign, you should be taking advantage of shortcodes (more on that later). A shortcode is a 5 or 6 digit number that can send and receive SMSs – e.g. “SMS ‘traffic alerts’ to 97233”. You can place your shortcode number and keywords in your email communications to gain traction for your mobile campaign. This is a great way to get new customer leads!

Ways to Synergize Email with Social

  • Share your Awesome Design

Well crafted emails aren’t just meant for converting – they’re meant to inspire, entertain and just be something that others should see. These kind of emails should be shared on your social media page so that others can enjoy it, and hopefully share it with all of their connections.

  • Widget Link it

Thanks to email service providers, with a click of a button you can link all of your social media accounts from your email. These links will be automatically displayed at the bottom of your email within the relevant images (the Twitter Bird, the Facebook Logo etc). This makes it easy for consumers to connect with your brand through email.

  • Grow your Mailing List

Social media is one of the best locations to grow your mailing list. Not only do interested parties get to see your opt-in list, but they’re already at a computer, engaging with your material. This means they’re more likely to spend the time to sign up.

Ways to Synergize Mobile with Social

  • Create Mobile Friendly Social Landing Pages

People are constantly on the move and they use their phones to access social media when they’re busy with something – waiting in line, at a restaurant or even in their beds at night! Creating a mobile friendly experience for your clients is important to an integrated marketing campaign, as accessing your social media could lead to customers engaging with email marketing and social media marketing!   

  • Sharing Shortcode Promotions and Coupons

Mobile is a transportation tool while social is the destination – but it can also work the other way! Promoting shortcodes on social updates can garner a lot of contact details for your email marketing as well as mobile marketing efforts. Likewise, providing links to your social via mobile will also be very effective for building engagement rather than sales.

Emperor of the free world yet?

It’s vital that marketers monitor their efforts with reporting tools and take steps towards improving their emarketing efforts through other tools such as personalization and segmentation.


  • Author: maryka.burger

  • Maryka has worked across multiple industries ranging from hard news journalism to digital tech companies and advertising. She is an expert at building online presence, and offers a wealth of knowledge on digital marketing, social media and automation trends to agencies and digital start-ups.