Content

Scoring with Behavior-Based Contact Tracking

It’s 2016 and 100 years since Copa América kicked off in South America, eventually finding its way to the USA. Likewise, it feels like 100 years since email service providers ever offered anything new to digital marketers. Back in the day when getting an email was exciting, basic email servers allowed marketers to create and… Read More

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SharpSpring Mail+ launches

SharpSpring Mail+ launches: email marketing PLUS a whole lot more After more than a decade of providing email marketing solutions, we’re taking bold steps to offer customers more. GraphicMail is now SharpSpring Mail+ — and the difference is more than a name change. SharpSpring Mail+ provides the functions and deliverability you expect from a regular… Read More

Spam

6 Tips on How to Avoid SPAM

A major news site ran a recent poll about dealing with SPAM which, of course, is a topic that’s very relevant to emailers everywhere. Slightly fewer than 14,000 individuals took part, and these were the results: 5% of people said they’d change their mobile/e-mail address 28% said they tend to ignore spam and hope it… Read More

Sales & Email

Of Sales and Email

Why does email marketing perform so well? If it really is so cost effective why do so many claim that it simply doesn’t do as well as what the stats say it does? Well, the reply is short: many businesses get their email marketing incorrect and make silly but easily corrected mistakes. The jury is… Read More